PURE LONDON will be held 2025/07/01, at the Olympia Exhibition Centre in London (UK - United Kingdom). Womenswear Trade Fair. Pure London is the UK’s fashion event for contemporary & directional womenswear, attracting visitors who come to place orders, pick up trend information and to be inspired. The show offers retailers over 800 international brands The following is the detailed information of this exhibition. Since the exhibition time may change, please be sure to confirm it before participating.